Behind Every Number Is A Person, A Vision. And A Story
At Accounting and Beyond, we exist to make sure small business owners don’t have to carry the financial burden alone.
We believe accountancy should be more than compliance.
It should bring:
Clarity — so you always know where you stand
Calm — so you can make decisions without stress
Control — so you can grow with confidence
The Founders
We’re Richard and Louise, the founders of Accounting and Beyond.
We know just how tough running a small business really is.
With decades of experience and a people-first approach, we built a firm that goes further than reports and returns.
We’re here to connect the dots, simplify your systems, and support you every step of the way.
Why We Started
Financial Stress Is Real
We’ve seen first-hand how financial stress holds back brilliant small business owners. Too many feel isolated, firefighting, and overwhelmed.
We created Accounting and Beyond to be different:
Not just accountants, but trusted advisors
Not just reports, but real insight and guidance
Not just compliance, but systems that help you grow
Yes, we do the numbers — but we also help you:
Forecast with confidence
Automate and integrate your systems
Move forward with clarity and calm
Our Mission
Our main aim is simple: we want small business owners to feel supported, understood, and empowered — not left to figure it all out alone.
We bring peace of mind to ambitious small business owners — from retailers and manufacturers to agencies and freelancers — by:
Simplifying finance
Sharpening insights
Empowering smarter growth
The Challenge
Small business owners are expected to juggle:
Finances, sales, marketing, operations, staff, compliance
With little support or sounding board an never enough time
Often leading to sleepless nights and stress (not from bad ideas but feeling alone in the process)
Why Many Small Businesses Struggle
It’s not talent or ambition they lack
It’s supportive expertise in areas new to them
The Old Way Isn’t Enough
Traditional accountancy gives you:
Year-end tax returns
Historical reports
A quick check-in once a year
And that doesn’t solve your real problems.
And So We Built (And Evolve) A Better Way
We created Accounting and Beyond to:
Go beyond compliance and meaningless reports
Give you numbers you can understand and use
Provide forecasting, automation, integration, and growth support
Finance isn’t just a back-office function.
That’s what Accounting and Beyond really means: we go beyond the numbers.
It connects everything you do - sales and marketing, operations and strategy.
If that sounds like what you’ve been looking for ...
We are not just here to tick compliance boxes. We are here to help you build a stronger, calmer and more profitable business.
If you are ready to grow with clarity and confidence, let’s have a conversation.
Why We're Different
The Calm, Clear, Connected Approach
We do more than deliver year-end accounts and tax returns.
We work with ambitious business owners who want clarity, insight, and growth — not just compliance.
Here's how we stand out:
We Go Beyond The Numbers
● Accountants and advisors
● Automation and systems experts
● Calm, capable co-pilots
We Simplify Then Scale
● Structure and clarity first
● Smart automation and reporting
● Confidence to grow
We're Future-Focused
● AI and automation ready
● Lean, efficient finance function
● Always looking ahead
We're Software Specialists
● AI and automation ready
● Lean, efficient finance function
● Always looking ahead
We Care About Your Mental Wellbeing
● We get the mental load of business
● Support designed to give you headspace
● Get back your time and confidence
We Help Do Your Joined Up Thinking
● Finance isn't on it's own
● Link sales, ops, finance , strategy
● Your business flows as one
More Than Just An Accountant
With us, you don’t just get an accountant.
You get a proactive partner — equipped with modern tools, expert insight, and a mindset that’s always looking forward.
Our Core Values
We understand the pressures of running a business.
That’s why we listen first, act with care, and always put ourselves in your shoes so our advice is rooted in what really matters to you.
We’re more than accountants. We’re partners in your journey.
Whether you’re facing challenges or chasing growth, we’re here with guidance, reassurance, and practical solutions every step of the way.
Trust is earned.
You can count on us to deliver accurate, timely, and proactive advice so you always feel in control, never left in the dark.
Finance doesn’t need jargon.
We explain things simply, with meaningful reporting and proactive advice, so you always know where you stand and what to do next.
Sometimes the right path means tough decisions.
We’ll challenge, guide, and inspire you to take bold steps — giving you the clarity and confidence to grow on your terms.
Meet Our Mascot - Owlpha
Your Wise Guide Through the Numbers (and Beyond)
Owlpha is more than a mascot — he’s your wise, steady guide when the numbers feel heavy and the business world feels uncertain.
Friendly, not frightening — finance should empower, not overwhelm.
Sharp-eyed and supportive — spotting what others miss and keeping you on track.
Here for the journey — reminding you that success is about progress, not just survival.
Born from our mission to make finance clear, calm, and confidence-building, Owlpha keeps both our team and our clients focused on what really matters: clarity, control, and growth.
Because with Owlpha by your side, you’re never just managing the number, you’re moving forward with confidence.
Owlpha’s Five Qualities
These provide the wisdom, warmth, and clarity that guide how we support you and your business.
Sharp-eyed and experienced, Owlpha combines financial know-how with business, software, and strategy insight.
He doesn’t just see the numbers. He shows what they mean and how to act on them.
Always by your side, Owlpha makes sure you never feel alone in your business journey.
He gives guidance, encouragement and practical advice when you need it most.
Owlpha keeps finance friendly and jargon-free.
He explains things clearly so you feel comfortable asking questions and confident in the answers.
You can count on Owlpha to be steady, consistent and dependable.
He takes care of the details so you can trust the bigger picture.
No matter how messy things feel, Owlpha brings clarity and reassurance.
He helps turn stress into structure, keeping both numbers and minds settled.
Meet Your Main Team (The Owlphets)
Richard Sadler
Managing Director
Richard is the Managing Director and founder of Accounting and Beyond. A Chartered Accountant with over 30 years’ experience.
He specialises in Virtual Finance Director services, business advisory, growth planning and technology.
Known for his calm approach and clear guidance, Richard helps business owners feel in control, reduce stress, and grow with confidence.
Click on Richard's name for further details or his social profiles.
Louise Sadler
Director
Louise is a co-founder of Accounting and Beyond and a finance operations specialist with more than 20 years of experience.
She works closely with clients to improve systems, streamline finance functions and provide practical, hands-on support that makes day-to-day operations run smoothly.
Louise is known for her approachable style and for helping businesses feel calm, organised and in control.
Click on Louise's name for further details or his social profiles.
Emma Manwaring
Bookkeeping and Payroll Senior
Emma looks after bookkeeping, payroll and CIS for our clients, working with all software including Xero and Zoho.
With a background spanning accountancy, property management, web design and printing, she brings a wealth of industry knowledge and a calm, methodical approach to keeping client finances in order.
Click on Emma's name for further details or his social profiles.
Ready to Grow with Clarity and Confidence?
Small business owners deserve more
With the right support, systems, and insights, you can stop firefighting and start leading with confidence.
We’re building a new kind of accountancy — calm, clear, and commercially focused — designed to help you grow smarter, not harder.
What Our Clients Say
Real support. Real results. Trusted by businesses who wanted clarity, control, and confidence — just like you.
Accounting and Beyond transformed our messy and chaotic Zoho Books and Inventory setup.
By getting the fundamentals right, from setup to processes and reporting, they’ve given us real clarity.
We’re finally in control and looking forward to phase two of our project with them.
Having worked with Richard for over 20 years, he and his team have seen us through a number of migrations from Sage 50 to Xero to Zoho along with providing regular guidance, advice and their digital finance office service.
Accounting and Beyond are a valued part of our team and look forward to the next chapter and improvements with AI.
Partnering with Accounting and Beyond through their Digital Finance Office has been a game-changer for us.
What used to feel like constant chasing and confusion is now smooth, structured, and completely under control.
Their mix of expert guidance, smart systems, and proactive support means we finally have the clarity and confidence to focus on growing the business, knowing the finances are in safe hands.
Working with Accounting and Beyond has given us both the structure and the strategy we needed.
Through their Digital Finance Office everything runs smoothly in the background, while our monthly Virtual Finance Director meetings keep us focused on the right KPIs and future plans.
We now have the clarity, confidence, and proactive support to make better decisions and grow the business with control.
Having been introduced to Accounting and Beyond a few years ago, I have seen first hand how beneficial their approach is – not only to our business but also myself – as the owner. Not only doing they take care of all the accounting nitty gritty but more importantly their support, guidance and advice in difficult situations has been invaluable both for my businesses but more importantly myself.
Neil Weisberger
Behind every calm business is a team who cares and I’m here to guide you to that calm.
Owlpha
Ready to Take the Next Step?
Whether you’re looking to fix the chaos, build better systems, or get more clarity from your numbers, we’re here to help.
Let’s start with a conversation and see what’s possible.
With many years in business, I have come across many accountants and can honestly say that AAB go 'beyond'.
Ben Fisher Managing DirectorAAB pride themselves on their personal approach, expertise and taking accountancy and business support into a new era.
Not only did we need Zoho experts but also key support in a number of areas whether at finance director level or systems and process improvements.
Richard, Louise and their team (our digital finance office) are an asset for our business and we look forward to developing further with them in the future.